RETAIL SPACE BY PARALLEL
The way we work
Before starting to work on any design project, we make an in-depth analysis of the brand’s specifications and objectives as well as its marketplace.
This gives us a realistic, concrete and objective overall picture, not only of the retail site but also what makes it unique.
It also provides us with the benchmarks and comparative elements within its sector which enable us to understand its competitive environment.
Before starting on the initial drawings, we undertake a critical analysis of the retail space, highlighting its positive and negative features.
We then look for the ideal mix, the best possible organisation between the various different functions : sales, display, circulations, customer experience … in order to define the most rational and effective tool for the brand and its sales team.
A step by step approach
Throughout the various design stages of the project, we provide the client with the relevant material :
• a moodboard showing the overall spirit of the concept, together with the main fit-out ideas and samples of the proposed colours and materials
• then sketches, drawings and 3D images provide a complete vision – and understanding – of the project
Once the overall design and fit-out concept have been decided upon, we draw up detailed plans for the contractor : sections and elevations showing precise details and finishes.
This procedure enables us to develop a strong brand identity, respecting the brand’s DNA, which will generate development and growth.